Owning a business can be tough at the best of times. Add in the extra stress of a global pandemic and everything else 2020 has thrown at us and, well… let’s just say we wouldn’t blame you for letting a few things slide lately. The good news is, the year isn’t over so there’s plenty of time to take your business from barely surviving to totally thriving. Here’s 5 signs you need our copywriting to help you get there.
1. Your customers aren’t engaged
If you want a successful business in 2020, engagement really is everything. No, we’re not talking about the shiny ring and a big party with your nearest and dearest (unless you’re offering that is). Engagement in a business sense means understanding your audience and giving them what they want to ensure you keep them as customers. So now you know what it is, how do you do it?
The thing about engagement is, it looks different for different people. If you have a “typical” customer, you may find the same strategies work to keep all your customers engaged. On the other hand, if you have a more diverse customer base, you may have to try different strategies before you hit the sweet spot.
One strategy that is guaranteed to help you keep all your customers interested? Great content. Whether your customers respond better to blogs, social media posts, or something pithier like an e-book, well-written content is a sure-fire way to keep their attention.
2. Your website isn’t converting
A website is only as good as the business it brings you. While there are lots of factors at play when it comes to designing a good site, the strength of the copy you use has the power to make or break the experience for your users.
As a business owner, you probably have some opinions about what the copy on your website should look like – and that’s important. But there’s a difference between having a vision and putting pen to paper … fingers to keyboard.
Good website copy should inform not overwhelm, getting the message across in the simplest way possible, while staying true to your brand. Sound like an impossible feat? That’s why so many businesses get it wrong. This is where copywriters come in. A good writer should have the power to take your vision and turn it into clear, concise copy that answers the questions of your website visitors and turns them into customers.
3. Your social media is… boring
Excuse us for being blunt, but someone had to say it. These days everyone and their mum are on social. Whether you’re talking about Facebook, Instagram, LinkedIn or Twitter, if you want to stand a chance of rising above the noise and reaching your customers, it’s going to take a little bit of work.
In days gone by, it might have been enough to snap a few photos and throw together a sentence or two to go with it. Today, more and more businesses are waking up to the opportunity social media brings to connect with their audience and giving it the attention it deserves. That’s where a great writer comes in. While a captivating image or video will make your audience stop scrolling, it’s the caption that will make them hang around, connect with your business, and take in what you are saying.
4. You’ve been burnt by dodgy writers before
If you’ve been in business for a while, you may think that writers are a dime a dozen. To that we say: you’ve been dealing with the wrong writers.
We get it; these days business owners have so many options when it comes to finding a writer online. If you don’t have the need or the budget for an in house copywriter, you have probably scoured freelancer websites to find someone to craft your content. And hey, we’re not judging! There are some great writers on these platforms and sometimes you can get lucky. But more often than not, you’ll end up dealing with someone who doesn’t speak your language, let alone understand your business.
If you’ve been there, done that, and have the torn out tufts of hair to prove it, maybe it’s time to try something new. Learn more about our team of Australia-based writers here.
5. You’re not getting the word out
You can have the most brilliant, exciting business in the world, but it’s never going to get you anywhere if no one knows about it. The good news is, these days there’s a never-ending list of ways to promote your business. Whether you’re talking ads (like the ones you would find on Google or Bing), sponsored posts on Facebook, or something a little less digital, well-written content is crucial to make your campaign a success.