fbpx

Content writers: How to find the right one for your business

Woman working at computer

So you’ve decided to hire a content writer for your business – great move. Maybe you are looking to attract new customers, keep your existing customers engaged, or just get the word out about who you are and what you do. Whatever the reason, a great content writer is worth their weight in gold and is a valuable tool to help you achieve your business goals. 

With so many options out there, there are some questions you should be asking yourself before you make a decision. Here’s our guide to choosing the best writer for your business. 

How to find a content writer

Once you’ve decided to hire a content writer, you will see the huge number of options available to you. From international freelancing platforms to standalone writers and more traditional job sites, it can feel overwhelming if you don’t know what you’re looking for. Here are some of the most common ways to find a content writer. 

Freelancing platforms

Platforms like Upwork or Fiver can be a good first stop on your journey to hiring a writer. While there’s no doubt they offer an impressive variety of writers, the sheer number of freelancers on these platforms can make the process of actually choosing one overwhelming. Another thing to note is these platforms don’t tend to vet freelancers before allowing them to work on the platform, meaning you will likely be approached by writers with little experience. 

Traditional job platforms

Another option if you are looking to hire a content writer on an ongoing basis is to post an ad on a traditional job website like Seek or the job portal on LinkedIn. While this has more safeguards in place than platforms like Fiver, the process of creating a job ad and hiring a writer can be massively time-consuming. For this reason, this method is usually favoured by businesses looking to hire an in-house content writer. 

Contentwave 

Contentwave was created to provide a better experience for both businesses and writers alike. By removing common roadblocks, our aim is to make the process of getting great quality written content as quick and easy as possible (we’re talking 7-days or less from submitting an order to seeing it land in your inbox). Here are some of the ways we streamline the process to help you get great content quicker:

Handpick talented writers

One of the most time-consuming parts of hiring a content writer is vetting applicants to find the right one for your business. We take care of this for you by carefully choosing only the most talented local writers to work with to ensure every piece of content we send out is top quality. 

Select the best writer for the job

Let’s face it, not all writers are created equal. Through no fault of their own, one writer who may be the best in the business at drafting creative sales copy may not be the best choice for that hard-hitting legal report that needs doing. For this reason, we get a few details from you when you submit your order to ensure that we can pick the best writer for the job. 

Manage all communication 

We know time is precious. That’s why we act as an intermediary, streamlining all communication between you and your writer to keep things as simple as possible. 

Edit content before sending it to you for review

Rest assured every piece of content you order is proofread and checked for quality before it hits your inbox. 

Make revisions if needed 

If for some reason you don’t love your order, let us know and we will make the necessary revisions until you do. 

Learn more about our order process

Content writers in Australia vs. International

We live in a global society, which makes it easier than ever before to tap into a massive talent pool of writers. While this is a great thing for business owners, it also brings with it a number of challenges you may not have anticipated. In addition to juggling time differences, you may find yourself facing unforeseen barriers impacting the quality and timeliness of the work.

How can a content writer help your business?

 Now that you know how to find a content writer, let’s look at some of the key ways they can help your business. While there are many different ways they can contribute to your business’ success, at the end of the day they all come back to keeping your existing customers engaged and at the same time helping you find new ones. 

Hiring a content writer for your website

One of the biggest ways a content writer can have an impact on your business is by creating great copy for your website. Think for a minute about what a great website means to you. Many businesses fall into the trap of using way too much copy, making the pages on their site unnecessarily wordy. When it comes to your website, more isn’t always more. 

Whether you are getting ready to launch something new or feel like it’s time to update your existing site (which is always a good move, by the way) a content writer is your first stop to make it happen. 

Hiring a content writer for your blog

If you’ve been thinking about launching a blog but aren’t sure where to begin, this is your sign to get started. A good content writer will be able to work with your business to produce content for your blog that appeals to your audience while helping you achieve your business goals. Here are some of the ways a blog can help your business. 

Keep people on your website for longer

One of the greatest benefits of a blog is that they keep visitors on your website for longer. If you’ve ever dug into the analytics of your website, you have probably wondered what you can do to reduce the bounce rate (this is the number of people that leave your site immediately after arriving) and increase the average session duration. While there are lots of changes you can look at making to your website to achieve this, starting a blog is a great first step. 

Promote good SEO

Ever wondered why some websites appear front and centre in Google searches? Chances are, those businesses focus on their SEO (search engine optimisation). Now we could bend your ear all day about the ways you can use this marketing tactic to your advantage, but a great way to get started is by figuring out what your customers are searching for. Google’s Keyword Planner or tools like Ubersuggest are a good place to start. Once you know the words and phrases your audience is searching for, incorporate them into your blog posts and watch the page visitors roll in. 

Give your audience a chance to get to know your “why” 

These days, your customers are just as interested in who you are as what you do. As a consumer yourself, you’ve probably noticed you gravitate towards brands that you can relate to. Whether you are buying a new suit, picking a restaurant for dinner or choosing new software for your business, as humans, we tend to gravitate towards other humans. So what does that mean for you? It’s time to get your story out there, starting with your blog. 

Learn more about Contentwave’s pricing

Comments are closed.